An undiscovered place of matchless beauty hidden among the hills and valleys of Western Massachusetts, Franklin County is casual, unpretentious, and welcoming to all. #MoreToFranklinCounty
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Shelburne Falls' 39th Annual Moonlight Magic Festival 2024
Experience the enchantment of the 39th annual Moonlight Magic in Shelburne Falls, Franklin County's historic downtown, loved by filmmakers and holiday dreamers alike! With twinkling lights, jolly sights, and festive delights, Moonlight Magic is the merriest event of the season. Don’t miss the magic — join the fun on November 29th.
Date: Friday, November 29th
Time: 4 PM – 9 PM
Location: Downtown Shelburne Falls, MA
Step into the holiday season at Moonlight Magic, a cherished tradition that transforms Shelburne Falls into a dazzling winter wonderland. Organized by West County Arts and Culture since 2022, this festive event promises a memorable night for visitors of all ages, blending classic favorites with fresh, magical experiences.
Festival Highlights
- Window Decorating Contest: Stroll through streets lined with holiday-themed window displays by local shopkeepers.
- Artistic Showcase at The Mill: Explore artist studios, a mesmerizing light display, and a market featuring local artisans at the historic Lamson factory.
- Children’s Scavenger Hunt: Young adventurers can complete a fun scavenger hunt ending at the beautifully lit community tree.
- Parade of Lights: Enjoy the enchanting parade, featuring new characters and festive floats, starting at 5 PM.
- Live Music & Performances: Delight in indoor and outdoor musical acts from groups like Welcome Yule and the Jolly Holly Horns.
Festive Activities
- Santa's Workshop: Visit Santa at the Mountain Lodge of Masons.
- Vendors Galore: Discover unique gifts from craft and food vendors on Bridge Street and explore indoor craft fairs at the Shelburne Falls Eagles and Buckland Town Hall.
- Magical Trolley Rides: Take a nostalgic ride at the Shelburne Falls Trolley Museum.
- Warming Station: Stop by The Mill for hot apple cider, cookies, and live caroling.
Additional Details
- Street Closure: Bridge Street will close at 2 PM from Greenfield Savings Bank to the Buckland side of the Iron Bridge, creating a pedestrian-friendly space for vendors.
- Admission & Parking: Free admission with complimentary parking and shuttle services throughout the village.
Gather your family and friends to experience this unforgettable evening filled with holiday cheer, live music, artisan markets, and festive surprises. See you at Moonlight Magic!
Learn more at https://www.shelburnefalls.com/moonlightmagic
Outdoor Recreation
Franklin County's natural resources are extensive and provide opportunities for canopy tours zip-lining down the hillsides of West County, hiking Audubon trails, biking routes as fine as anywhere in New England, canoeing and kayaking on a myriad of rivers, bountiful fishing, X-country skiing in season, almost anything you want to do in the great out-of-doors in any season of the year.
Eat & Drink
We can offer you a sumptuous brunch, your choice of ethnic lunches, a casual dinner or fine dining specializing in local farm-to-table produce and viands of surf or turf. Our chefs take pride in knowing their farming neighbors and finding the freshest fruits and vegetables in season.
Arts & Culture
To say that there are numerous choices any given day or weekend is no exaggeration. Whatever your pleasure, you will find extraordinary experiences that celebrate the rivers, hills and valleys and towns that typify New England as you’d hoped to find it.
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The Visitor’s Guide has everything you need to have a great time in Franklin County. Whether you’re here for the day or planning a long weekend, there’s always more to Franklin County.
